Your idea means nothing without a customer. Learn how to validate your concept and build something people actually want.

You've mapped out your idea – but have you tested it?

Every business starts with assumptions: who your customer is, what problem they have, why they'd choose you. But assumptions aren't facts. The founders who succeed are the ones who learn fast and adjust early.

This masterclass is about getting out of your head and into the real world. You'll learn how to have customer discovery conversations that uncover what people actually need – not just what they say they want. And you'll use those insights to sharpen your value proposition so it truly resonates.

You'll leave with:

• A framework for customer discovery conversations

• An audit of your riskiest assumptions

• A refined value proposition based on real evidence

• Confidence to keep testing and learning

This masterclass is part of the HATCH program but is open to anyone who wants to attend.

This event is proudly funded by the NSW Government through the Boosting Business Innovation Program.